MedApplications

A healthy new brand for this healthcare client.

MedApplications is committed to helping students get into medical school and reach their goals of becoming healthcare professionals. Through online training, test preparation, and workshops, the team at MedApplications helps prospective and existing students succeed in all aspects of medical school, from applications to interviews to residency matching. 

Challenge

Sherpa collaborated with the marketing team for MedApplications to review, refresh, and reposition the company’s online presence. The focus was to bring the company’s website to the forefront of online mentorship for the next generation of students looking to go on to medical school anywhere in the world.

Solution

After an analysis of the MedApplication brand, Sherpa prescribed a new, contemporary logo aimed at the medical students with big goals on their minds. The simple and confident architecture of the M / A icon would carry over into the graphics for marketing material and website. The bold colours and defined angles help convey a sense of come together and bridge the gap to visualize the professional support that takes students to where they need to be. 

Working directly with the web developers, we designed all visual aspects of the site: layout, typography, content organization etc. The students needed to get information easily but also learn about the many different options available to them.

Once the full design launched, the site traffic and transactions have grown month-over-month. MedApplications has grown into the leading North American medical consulting firm for the Canadian, American and International medical school and residency admissions process. 

Visit the site:
medapplications.com

  

Sherpa Creative is a phenomenal full-service design firm that has catered to our every need from start to finish. I couldn't be happier with their work.

– Dr. Ian Plener MD FRCPC
Internal Medicine and Gastroenterology
MedApplications Inc.

Deliverables
  • Identity design
  • Print / web advertising
  • Website
  • Whitepapers/reports
  • Social media
  • Illustration contracts
Support
  • Web development
  • Printing
  • Copywriting
  • Illustration contracts

Contact Us

We are always open to meeting new designers and partners alike. Some of our best projects stem from a marrying of talents and we would love to see yours.

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