Ontario Fruit and
Vegetable Convention

Fresh branding for a horticultural convention on the grow.

The Ontario Fruit and Vegetable Convention (Canada’s premier horticultural event) is an annual gathering of horticultural crop producers involved in the production of fruits and vegetables. OFVC is attended by a cross section of the horticultural sector including government, industry, business, consultants, producers, associations, researchers and educators.


The organizers, Bright Light Communications, wanted a fresh, on-brand look and feel to engage and entice more vendors and attendees.


In 2013, Sherpa re-branded the OFVC’s annual 2-day convention. The layout and design created that year has since provided OFVC a consistent brand position that their sponsors and attendees have come to trust.

Along with Bright Light Communications, Sherpa has been guiding the show’s branding and design from 2013 onwards. Since that time, the event has welcomed more than 15,000 people through its doors.

Sherpa Creative understands the client's needs, then pushes the boundaries to deliver a visually exciting and satisfying end result. The relationship continues to flourish …When it comes to brand development, you need a creative partner that listens, creates and delivers. That’s Sherpa Creative.

—Steve Watt (Principal, Brightlight Communications)

  • Identity design
  • Print / web advertising
  • Event design
  • Infographics
  • Whitepapers/reports
  • Social media
  • Key art
  • Signage
  • Signage application
  • Printing
  • Social Media

Contact Us

We are always open to meeting new designers and partners alike. Some of our best projects stem from a marrying of talents and we would love to see yours.

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