Avaya Canada
Up and Away
Avaya (Canada) is known as a leader in helping organizations around the world succeed by integrating communications with business strategy and operations. They specialize in business communications, specifically unified communications, contact center, and services.
The Challenge
Avaya is a leader in business communications solutions needed to significantly raise its profile in Canada. They teamed up with Telanet, a Canadian telecommunications and infrastructure services firm. Together, they wanted to start a conversation around the benefits of a new breed of cloud-based communications solutions. They needed something new—something fresh that spoke in a clear and simple manner—all within an ambitious timeline.
The Solution
The Sherpa team partnered with Snow Digital and Social Media and CopyBard Communications to come up with a campaign concept that would truly soar. “Up and Away” with its aspirational hot air balloon imagery was born. From a design standpoint, we avoided stock images of globes and business people in favour of uplifting and fun original illustrations to grab attention. Sherpa engaged illustrator Carl Wiens to create a standout illustrative look, and had the content and design crafted to take us where we needed to go: upward bound.
The Results
The Avaya/Telanet “Up and Away” campaign was rolled out over a new website, a social campaign and promotional material for a US trade show. The campaign reached more than 50,000 eyeballs and had 470 engagements over the five weeks it ran.
Deliverables
Identity Design
Print & Digital Advertising
Illustration
Apparel
Website
Infographics
Signage
Market Strategy
Social Media
Support
Signage Application
Printing
Copywriting
Promotional Items
Illustration
Avaya Canada
With heads in the clouds we dreamed “up” this aspiring tech campaign.
Avaya (Canada) is known as a leader in helping organizations around the world succeed by integrating communications with business strategy and operations. They specialize in business communications, specifically unified communications, contact center, and services.
The Challenge
Avaya is a leader in business communications solutions needed to significantly raise its profile in Canada. They teamed up with Telanet, a Canadian telecommunications and infrastructure services firm. Together, they wanted to start a conversation around the benefits of a new breed of cloud-based communications solutions. They needed something new—something fresh that spoke in a clear and simple manner—all within an ambitious timeline.
The Solution
The Sherpa team partnered with Snow Digital and Social Media and CopyBard Communications to come up with a campaign concept that would truly soar. “Up and Away” with its aspirational hot air balloon imagery was born. From a design standpoint, we avoided stock images of globes and business people in favour of uplifting and fun original illustrations to grab attention. Sherpa engaged illustrator Carl Wiens to create a standout illustrative look, and had the content and design crafted to take us where we needed to go: upward bound.
The Results
The Avaya/Telanet “Up and Away” campaign was rolled out over a new website, a social campaign and promotional material for a US trade show. The campaign reached more than 50,000 eyeballs and had 470 engagements over the five weeks it ran.
Deliverables
Identity Design
Print & Digital Advertising
Illustration
Apparel
Website
Infographics
Signage
Market Strategy
Social Media
Support
Signage Application
Printing
Copywriting
Promotional Items
Illustration
