Brand Naming
Creating impactful, meaningful names to move your brand forward.
The first step on your journey
Let’s discover the right name to get you were you need to go.
Not sure if you need a new name?
Book a call with Sherpa here to see if it makes sense.
We understand that finding the perfect name for your business can be a daunting task, especially when you consider the impact it can have on your success. That’s why we’re here to help you every step of the way, from brainstorming to finalizing your new name.
Working closely with clients and their stakeholders we do in-depth sessions to understand the business and what makes it standout. We need to pinpoint all of the key areas to draw on in order to create a strategic plan for the new name.
We’re committed to helping you build a strong and memorable brand that stands out in your industry. Let us help you find the perfect name for your business. Contact us today to get started.
Helping business feel confident to move forward.
Here are a few of the client brands we’ve named.
Has your company or service changed over the years? Launching a new service or product? Not sure if you need a new name?
Book a call with Sherpa here to see if it makes sense.
Dig Deep to discover the brand's core value
Elevate your plate.
The name ‘Solterra’ captures the essence of Brenn-B Farms’ delicious potato crop, blending the radiant energy of the sun ‘Sol’ with the nurturing quality of the earth ‘Terra’. As Chris, Nicki, and Shawn lead the farm into new markets, the name was carefully chosen to reflect the product’s distinctive golden centre and delicious taste—a harvest, rooted in the hardworking spirit of the family behind it.
‘Solterra’ not only sounds as good as it tastes but also symbolizes the bright promise and rich heritage of this Canadian family farm.
make plans to advance an industry
Responsible choices.
When approached to construct a name for architects, specializing in residential architecture and adaptive reuse, it was essential that the name recognizes the vital role architecture plays in addressing climate change and embracing innovative, environmentally conscious solutions.
‘Boldera’ itself suggests a forward-thinking, courageous approach, positioning the firm as a leader in redefining urban living and repurposing existing structures with integrity and vision.
This name encapsulates the firm’s dedication to creating meaningful spaces that are not only aesthetically enduring but also aligned with the evolving priorities of sustainability and resilience.
EXPLORING new worlds FOR support
Shooting to the moon for all their little astronauts.
KidsAbility wanted a name that would resonant with staff and the donors. It needed to reflect the limitless possibilities to help kids.
The name ‘Rocket’, for the KidsAbility Foundation, launches a spirit of boundless potential and innovation in children’s rehabilitation. Just as a rocket symbolizes exploration, progress, and reaching new heights, this name reflects the organization’s commitment to assisting children to overcome challenges and explore new possibilities.
With the kids in mind, we landed on a fun name that rockets the Discovery Centre’s research and innovation in children’s rehabilitation locally, provincially, and beyond.
Finding the right mix of meaning
Truly, it’s a better way to make concrete.
When naming a volumetric concrete company that reflects the owner’s Italian heritage and a commitment to honesty and customization, a thoughtful approach can make a lasting impression. Combining ‘Vero’ meaning true or honest in Italian, with ‘Mix’, which emphasizes tailored concrete solutions, creates a name that embodies integrity and precision.
The name positioned the company as a trustworthy partner in construction, emphasizing transparency and personalized service at every pour.
Start with A solid foundation to build around
Simple, and built to last.
When crafting a name for a forming supply company like Formsource, it’s essential to convey both reliability and simplicity. ‘Formsource’ combines ‘form’, indicating the company’s focus on required building materials, with ‘source’, emphasizing its role as a primary provider of high-quality forming supplies. This name suggests a dependable origin for all forming needs, positioning the company as a trusted resource in the industry.
The new name not only reflects the company’s core services but also builds confidence and recognition among clients seeking innovative and consistent forming solutions.
Position a community to advance an industry
Collectively advancing the industry.
The name ‘Leap’ for this food-industry academy encapsulates the spirit of creativity and forward momentum essential for fostering an engaged community. ‘Leap’ symbolizes taking decisive, courageous steps toward innovation and success, encouraging brand makers to embrace growth while building a supportive network that champions collective achievement.
This name not only reflects the academy’s dedication to progress but also serves as a rallying call for those ready to make impactful moves in the food industry.
Come together to eat better
Rethinking purpose
The name ‘RePurpose’ embodies a forward-thinking approach to fostering a sustainable food economy by emphasizing the importance of reimagining and repurposing resources. It cleverly encapsulates the initiative’s core mission: to reduce waste, maximize efficiency, and promote responsible consumption within the food industry. With ‘RePurpose’, the initiative signals a commitment to transforming existing food systems into more sustainable, circular models—where every ingredient and resource is valued and given new life.
This name not only highlights the innovative purpose behind the project but also resonates with stakeholders dedicated to creating a more resilient and environmentally conscious food future.
The second leg of your journey
Protect your name with trademarking.
Ready to get started? Book a call with Sherpa Creative.
Trademarking your new brand investment is a vital step in protecting your intellectual property.
As we are not lawyers, our extended team can guides you through the trademarking process, ensuring all necessary documentation is prepared and submitted accurately.
From conducting comprehensive trademark searches to filing applications, they handle the complexities so you can focus on building and growing your brand with confidence.
Looking for something different
Have a fun project you want to get started?
We are always open to meeting new clients and designers alike. Some of our best work has come from projects that been dropped in our path. Give us a call and let’s chat about your cool idea.
Check out our Instagram feed for other interesting projects we helped get off the ground.
Check out our Instagram feed for other interesting projects we helped get off the ground.
Your business needs things done right, the first time.
Every step of the way, our clients know us as design partners with a clear and concise approach to get brands to market.
