Brenn B Farms
Can you dig it?
Specializing in potato production for more than 65 years the Brenn family has a growing reputation for providing outstanding quality potato packs to retail, wholesale and the food service industry. The scope of their crop production has changed significantly over the generations and continues to transform as their demographics and markets evolve.
The Challenge
The team at Provision Coalition Inc. reached out to Sherpa Creative to help Brenn B Farms create packaging for their new product line of potatoes, ones that don’t make the grade for retail and processing.
According to the National Zero Waste Council’s research on household food waste in Canada, almost 2.2 million tonnes of edible food is wasted each year, costing Canadians in excess of $17 billion. In addition to the economic costs, food waste has substantial environmental impacts.
The Solution
Strategic design can play a large role in turning this around.
The focus was to position the packaging around the idea that none of us are perfect, so “B Yourself” and love your imperfections. We designed cheeky and loveable potato characters and matched them with some well-crafted bilingual copy to help make emotional connections to buyers.
Read more about food waste and how the great people at Provision and Brenn-B Farms are making a difference — “Love your imperfections” in the July/August issue of Food in Canada magazine.
Working with Brianna and Wade is always a pleasure. However challenging or unconventional the brief, they always rise to the occasion, designing exciting creative that opens doors and turns heads.
Jon Duschinsky, Executive Vice-President
Deliverables
Identity Design
Key Art
Packaging
Support
Copywriting
Brenn B Farms
Can you dig it?
Specializing in potato production for more than 65 years the Brenn family has a growing reputation for providing outstanding quality potato packs to retail, wholesale and the food service industry. The scope of their crop production has changed significantly over the generations and continues to transform as their demographics and markets evolve.
The Challenge
The team at Provision Coalition Inc. reached out to Sherpa Creative to help Brenn B Farms create packaging for their new product line of potatoes, ones that don’t make the grade for retail and processing.
According to the National Zero Waste Council’s research on household food waste in Canada, almost 2.2 million tonnes of edible food is wasted each year, costing Canadians in excess of $17 billion. In addition to the economic costs, food waste has substantial environmental impacts.
The Solution
Strategic design can play a large role in turning this around.
The focus was to position the packaging around the idea that none of us are perfect, so “B Yourself” and love your imperfections. We designed cheeky and loveable potato characters and matched them with some well-crafted bilingual copy to help make emotional connections to buyers.
Read more about food waste and how the great people at Provision and Brenn-B Farms are making a difference — “Love your imperfections” in the July/August issue of Food in Canada magazine.
Sherpa Creative is a phenomenal full service design firm that has catered to our every need from start to finish. Wade and Briana are exceptionally creative, thoughtful and meticulous in their work. For DiagnoseAtHome.com the Sherpa Team created our website, packaging, stationery and branding package from start to finish. I couldn’t be more happy with their work.
Diagnose At Home
Deliverables
Brand Strategy
Branding Guidelines
Identity Design
Stationery
Print & Digital Advertising
Infographics
Social Media
Key Art
Packaging
Photography
Support
Web Development
Printing
Social Media
Copywriting
