THE MUSICAL STAGE COMPANY
A sharp, upbeat experience.
The Musical Stage Company is the largest and leading charitable musical theatre company in Canada. They strive to develop and produce thought-provoking musical theatre with contemporary relevance and to build and enrich communities through musical storytelling.
Their musical productions – including award-winning contemporary musicals, world premieres, and concerts – are seen live by 30,000 people over 80+ nights. To date, their work has been recognized with 96 Dora Award nominations, 21 Dora Awards, and 17 Toronto Theatre Critics’ Awards.
The Challenge
To define and apply a cohesive strategy for the direction of the company’s main branding, as well as to grow and evolve the branding of their various productions in-market. The goal was to improve the level of their marketing presence through their marketing to match the calibre of the thought-provoking and award-winning productions.
The Results
The process started another level of engagement from the main company staff, as well as new sponsorship alliances, and marketing opportunities for their productions.
The Solution
While working with the team at MSC, we reviewed their marketing efforts and media presence, as well as a cross-section of their target audience to maintain all the equity in the current branding. We focused on how they communicated and engaged with their audience through the site and email marketing so we could scale it up and push the branding forward.
The outcome was a new, much broader, contemporary look that allowed the brand to be enjoyed in harmony, whether in print, online, or in video.
Visit the site:
musicalstagecompany.com
Sherpa created excellent dynamic content. They always provide exceptional expertise and ensure our brand soars to the next level.
Victoria Barber, Director of Marketing & Engagement
Deliverables
Internal Documents
Print & Digital Advertising
Infographics
Presentations
Social Media
Key Art
Building Signage
Support
Web Development
Signage Application
Printing
Social Media
Production Services
THE MUSICAL STAGE COMPANY
A sharp, upbeat experience.
The Musical Stage Company is the largest and leading charitable musical theatre company in Canada. They strive to develop and produce thought-provoking musical theatre with contemporary relevance and to build and enrich communities through musical storytelling.
Their musical productions – including award-winning contemporary musicals, world premieres, and concerts – are seen live by 30,000 people over 80+ nights. To date, their work has been recognized with 96 Dora Award nominations, 21 Dora Awards, and 17 Toronto Theatre Critics’ Awards.
The Challenge
To define and apply a cohesive strategy for the direction of the company’s main branding, as well as to grow and evolve the branding of their various productions in-market. The goal was to improve the level of their marketing presence through their marketing to match the calibre of the thought-provoking and award-winning productions.
The Solution
While working with the team at MSC, we reviewed their marketing efforts and media presence, as well as a cross-section of their target audience to maintain all the equity in the current branding. We focused on how they communicated and engaged with their audience through the site and email marketing so we could scale it up and push the branding forward.
The outcome was a new, much broader, contemporary look that allowed the brand to be enjoyed in harmony, whether in print, online, or in video.
Visit the site: musicalstagecompany.com
The Results
The process started another level of engagement from the main company staff, as well as new sponsorship alliances, and marketing opportunities for their productions.
Sherpa created excellent dynamic content. They always provide exceptional expertise and ensure our brand soars to the next level.
Victoria Barber, Director of Marketing & Engagement
Deliverables
Internal Documents
Print & Digital Advertising
Infographics
Presentations
Social Media
Key Art
Building Signage
Support
Web Development
Signage Application
Printing
Social Media
Production Services
