ONTARIO FRUIT AND VEGETABLE CONVENTION
Growing your audience.
The Ontario Fruit and Vegetable Convention (Canada’s premier horticultural event) is an annual gathering of horticultural crop producers involved in the production of fruits and vegetables. OFVC is attended by a cross section of the horticultural sector including government, industry, business, consultants, producers, associations, researchers and educators.
The Challenge
The organizers, Bright Light Communications, wanted a fresh, on-brand look and feel to engage and entice more vendors and attendees.
The Solution
In 2013, Sherpa re-branded the OFVC’s annual 2-day convention. The layout and design created that year has since provided OFVC a consistent brand position that their sponsors and attendees have come to trust.
Along with Bright Light Communications, Sherpa has been guiding the show’s branding and design from 2013 onwards. Since that time, the event has welcomed more than 15,000 people through its doors.
Sherpa Creative understands the client’s needs, then pushes the boundaries to deliver a visually exciting and satisfying end result. The relationship continues to flourish. When it comes to brand development, you need a creative partner that listens, creates and delivers. That’s Sherpa Creative.
Steve Watt (Principal, Brightlight Communications)
Deliverables
Identity Design
Internal Documents
Print & Digital Advertising
Social Media
Key Art
Event Signage
Building Signage
Support
Signage Application
Printing
Social Media
ONTARIO FRUIT AND VEGETABLE CONVENTION
Growing your audience.
The Ontario Fruit and Vegetable Convention (Canada’s premier horticultural event) is an annual gathering of horticultural crop producers involved in the production of fruits and vegetables. OFVC is attended by a cross section of the horticultural sector including government, industry, business, consultants, producers, associations, researchers and educators.
The Challenge
The organizers, Bright Light Communications, wanted a fresh, on-brand look and feel to engage and entice more vendors and attendees.
The Solution
In 2013, Sherpa re-branded the OFVC’s annual 2-day convention. The layout and design created that year has since provided OFVC a consistent brand position that their sponsors and attendees have come to trust.
Along with Bright Light Communications, Sherpa has been guiding the show’s branding and design from 2013 onwards. Since that time, the event has welcomed more than 15,000 people through its doors.
Sherpa Creative understands the client’s needs, then pushes the boundaries to deliver a visually exciting and satisfying end result. The relationship continues to flourish. When it comes to brand development, you need a creative partner that listens, creates and delivers. That’s Sherpa Creative.
Steve Watt (Principal, Brightlight Communications)
Deliverables
Identity Design
Internal Documents
Print & Digital Advertising
Social Media
Key Art
Event Signage
Building Signage
Support
Signage Application
Printing
Social Media
