Canadian Prepaid Providers Organization
In the Loop
The Canadian Prepaid Providers Organization (CPPO) is a not-for-profit organization and the collective voice of the open-loop prepaid payments industry in Canada. The CPPO was formed to promote a positive environment in which prepaid payments can responsibly grow and flourish in Canada. Some of these members are American Express, Bank of Montreal, Royal Bank of Canada, Scotia Bank, and MasterCard amongst others.
The Canadian Prepaid Providers Organization (CPPO) wanted to promote a positive environment in which prepaid payments can responsibly grow and flourish in Canada. They wanted to raise awareness and better educate regulators, policy-makers, and senior executives about the many benefits of open-loop prepaid cards.
Sherpa built and launched a new brand for CPPO and its members in Canada, in both English and French. The work included a strong new identity and a wide range of print and web materials, including infographics and a whitepaper. The new brand was strategically designed to fit within the Canadian financial landscape, but also give a nod to the technology-driven nature of the business.
A clean, approachable brand conveying the wealth of expertise of the CPPO while also serving to reinforce confidence in both Open Loop Cards and the organization.
Wow. Just looking at the website and it looks terrific!
—Terry Hall (Board Member)
- Identity design
- Internal documents
- Print / web advertising
- Web development
- Signage application