Power up the new branding.
Telanet, a North American technology company located in Toronto, focuses on two key target areas. They provide telecommunications and advanced technology network and infrastructure services that enable companies to stay connected to their customers and employees within their office, and from around the world.
They also provide expert project management and implementation teams to map out and execute tech solutions for major events that can hold tens of thousands of people. Whatever the event, they have large-scale technology and insight to ensure seamless, powerful execution.
Telanet required a new brand strategy, identity overhaul, and digital presence. They needed a solution that distinctly showcased their multiple business services, that would give them a new look and feel, to match their top-notch expertise.
Working with partner Dan Snow, of The Snow Collective, we developed an outcome that was a visual representation of the innovative nature and service offer that Telanet provides. The new branding conveys their ability to consistently adapt to incorporate new tech solutions, offer fully encompassed and strategic solutions while providing exceptional customer service.
Like divisions within a business, the coloured sections work together to communicate a network of services. Each colour group signifies a specific service and is advertised alongside a unique set of graphics on the website, blog posts, and social media campaigns.
Branding redesign and campaign launch resulted in a 23% increase in website traffic, created a retargeting pool of 500+ users, with a blog article view cost of $4.68.
- Identity design
- Internal documents
- Print / web advertising
- Event design
- Social media
- Web development
- Social Media